Rosen Todorovsky
Sofia, Bulgaria

Creative Director, Developer and Problem Solver.

I have spent more than 25 years working across design, development, publishing, marketing, e-commerce and product development. I solve problems, build useful things, and enjoy making when I have time.

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About

I'm Rosen Todorovsky, a Creative Director based in Sofia. Over the years I've been a designer, developer, art director, team lead and Head of Studio.

I've worked on newspapers, magazines, websites, applications, marketing campaigns, industrial products and internal business tools. Some projects were small and fast-moving, others involved large teams, long timelines and a lot of moving parts.

These days my work sits somewhere between creative direction, development and process improvement. I still enjoy designing and building things, but I also enjoy helping teams work better and solving problems that get in the way.

Most of my portfolio belongs to employers or clients and isn't public, so this site is less about showing finished projects and more about showing what I do and how I think.

What I Do

Creative Direction

Building teams, setting standards, defining visual direction and helping ideas move from concept to completion.

WordPress Development

Custom themes, plugins, integrations and business-specific solutions built from scratch when off-the-shelf tools aren't enough.

Product Development

Applications, internal systems, workflows and tools that help businesses operate more efficiently.

Front-End Development

HTML, CSS, JavaScript and practical development focused on maintainability, usability and performance.

Process Improvement

Finding bottlenecks, simplifying workflows and building systems that save time and reduce repetitive work.

Content Production

Managing teams that create digital, video and print content across multiple channels and formats.

Things I've Worked On

Most of the work I've produced over the years is proprietary, but these are some of the areas I've worked in.

  • Enterprise e-commerce platforms
  • SaaS applications
  • Custom WordPress ecosystems
  • Marketing and advertising campaigns
  • Editorial and newspaper redesigns
  • Brand identity systems
  • Internal knowledge bases
  • Asset libraries
  • Workflow automation tools
  • AI-assisted content systems
  • Product and hardware development
  • Video and motion graphics
  • Print publications
  • Large-format materials

AI & Automation

I use AI every day, but I don't treat it as a replacement for thinking.

For me, AI is another tool. It's useful for research, prototyping, content preparation, automation and experimentation. It can speed things up and remove repetitive work, but understanding people, business goals and user needs still matters more than generating content quickly.

Good ideas come from experience, curiosity and asking the right questions. AI simply helps execute them faster.

A Few Facts

  • 25+ years of professional experience
  • Creative Director and Head of Studio
  • Awarded by the Society for News Design
  • Publishing, biotech, gaming, SaaS and e-commerce
  • WordPress developer and front-end engineer
  • Comfortable with both creative and technical work

Things I Believe

  • Good design should solve problems.
  • Technology is only useful when it helps people.
  • AI is a tool, not a replacement for thinking.
  • Simple solutions are usually the best solutions.
  • Creative work is a team effort.

Contact

If you have an interesting project, a difficult problem to solve, or simply want to talk shop, feel free to get in touch.

rtodorovsky@gmail.com LinkedIn